Digital Marketing Strategy

Broadly speaking, digital marketing encompasses a range of strategies, techniques and campaigns which increases the online presence of a company. Our websites don't only need to look amazing, they also need to perform. From the get go, we consider your content strategy, information architecture, user-pathways and how to market your site to your audience. While these services can be completed as individual requirements, it is important for clients to realise that a combined strategy will yield better results.

Search Engine Optimization (SEO)

SEO is a methodology of strategies, techniques and tactics used to increase organic visitors to a website by obtaining a high-ranking placement in the search results page of a search engine - including Google, Bing, Yahoo and other search engines. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by potential clients.

Pay per Click

Our pay per click marketing strategies are designed for clients to experience an increase in qualified traffic leading to higher conversions and conversion rates. We define client information and business goals along with all required information to properly understand the business. This is based on current analytics software (if set up), landing pages, and current campaign statistics, if they exist. We then define target keywords for AdWords, based on the goals outlined in the project brief, budget and identify opportunities. We define your competitors and develop advertisement copy based on keyword research and determined areas of opportunity.

Social Media Marketing

When we set up a website, part of the process is to analyse your current social media presence and marketing. In the age of social media, businesses must be open to discussions with their customers and clients. It is important to find out what they like, what they dislike, and what ideas they can share with you. We can create a comprehensive Social Media Marketing strategy and project plan that clearly outlines deliverables and measurable business goals for social media profiles and sharable content. We produce measurable short and long-term goals and evaluate campaign performance.

Content Marketing

Content marketing is the creation and distributing valuable and relevant content to attract and acquire a clearly defined audience - with the objective of driving profitable customer action. The key word here is "valuable.' It's what changes this definition from one that could describe almost any form of advertising or marketing. You can tell if a piece of content is the sort that could be part of a content marketing campaign if people seek it out, if people want to consume it, rather than avoiding it. Examples are podcasts, blogs, infographics, resource based webpages, videos, white papers, presentations.

Mobile Marketing

Mobile marketing is one of the fastest growing areas of digital marketing. A mobile marketing strategy takes advantage of the unique opportunities mobile offers - the channels it provides, as well as the in-the-moment experiences and interactions it enables. Step one is to have a responsively designed website which works well on mobile devices. This means for example there is no sideways scrolling. Thereafter a mobile marketing strategy aims at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps.